I’m Jon Bracken, a Jacksonville-based graphic and web designer with experience across national sports retail, in-house creative teams, and independent client work. I bring ideas to life through distinctive artwork, thoughtful identities, and digital experiences.
My professional design experience began in 2012, spanning vector illustration, national sports retail, and in-house creative teams before I became a full-time independent designer in February 2019. Today, Jon Blaze Visuals brings that range to event artwork, brand identities, websites, and digital experiences.
My background combines a Bachelor of Arts in Graphic Design with hands-on experience at Fanatics, Optimum Healthcare IT, and Ash Properties. I’ve worked across sports retail, healthcare technology, and commercial real estate—creating everything from online store graphics and brand materials to websites, app interfaces, and print campaigns.
From national sports retail and healthcare technology to commercial real estate and independent client work, my experience connects brand storytelling with practical execution.
Graphic design. Web experiences. Print. Illustration. A broad perspective, built through hands-on work.
Independent graphic and web design for promoters and small businesses across Florida, New York, Georgia, Texas, North Carolina, and South Carolina. Work spans event artwork, print design, brand communication, and Webflow websites for businesses including personal trainers and photographers.
One of two primary in-house graphic designers supporting commercial real estate marketing. Work included website UI, property brochures, outdoor signage, mailers, business cards, logos, and publication advertising. Contributed to the art direction for SMASH, including menus, merchandise, website design, venue graphics, and print advertising.
Designed interfaces for web pages and mobile apps, alongside brochures, PDFs, business cards, and other marketing collateral. Served as a primary designer and contributor to the Tom Coughlin Jay Fund website.
Designed and maintained more than 70 online stores for Football Fanatics, TeamFanShop, and partner brands across professional and collegiate sports. Created web banners, email graphics, print advertising, posters, and signage. Worked on the NBA Team Store redesign on Fifth Avenue in New York City and designed the Fanatics Experience and NBA Store logo used on storefront windows and shopping bags.
Created vector illustrations for e-learning courses, new-hire modules, brochures, and other company materials.
Activities: Collegiate 100 and the African American Student Association. Coursework included advanced graphic design, typography, interactive design, 3D design, modeling and animation, web page design, and programming.
Member of the men’s collegiate basketball team, 2007–2008.
Certificate of Completion · 1 Continuing Education Unit (CEU).
Start with the audience, the message, and the context in which the work needs to perform.
Build a visual direction through composition, typography, color, and imagery that belong together.
Consider the full set of deliverables, from the first impression to the formats people actually use.
Have a project that needs a strong visual direction? Share the details through my client portal and let’s start the conversation.
Start a project ↗
