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Caribbean Travel Queen

Caribbean Travel Queen homepage

An award-winning travel advisor's site that sells the person, not a booking engine, and routes every visitor to a conversation.

Project
Travel website
Location
Morris County, NJ & Jacksonville, FL
Services
Web design, Webflow build, booking & form integration
Platform
Webflow + TravelJoy Scheduling
The brief

Celeste Peters is an ASTA Verified Travel Advisor and Caribbean specialist recognized by the Jamaica Tourist Board, Antigua and TravelAge West. She plans honeymoons, destination weddings, family trips and hosted group travel for clients across the U.S.

The challenge

Travelers can book a resort themselves in minutes. The site had to make the case for an advisor: show her expertise and credentials, explain her matching process, and give each type of traveler a clear way in.

What I designed

Advisor-forward hero

"A match made for vacation," followed immediately by Celeste's profile, credentials and a row of partner and award badges.

Travel DNA process

Her personal matching method explained up front and reinforced in the FAQ, turning a service into a signature.

Group trip listings

Upcoming hosted trips as consistent cards (dates, destination, image, Book Now) that are easy to scan and update.

Trip-type paths

Separate entry points for destination weddings, romantic getaways and family vacations, each with its own inquiry form.

Integrated scheduling

Acuity consultation booking plus vacation planning and wedding inquiry forms, so leads arrive pre-qualified.

Proof and extras

Dated reviews from Google and Facebook, an FAQ on fees and payment plans, and add-ons like tours, insurance and the Club Mobay lounge.

Design decisions

Lead with the person

Her face and credentials sit above the fold, because clients are hiring her judgment, not a website.

Repeat the consultation

The complimentary consultation call to action appears in the header, hero, mid-page and close.

Answer objections in the FAQ

Fees, payment plans and process questions are handled before a visitor has to ask.

Role & outcome
My role
Website strategy, custom Webflow redesign and development, responsive design, CMS setup, consultation and travel-partner integrations, content organization, and foundational SEO.
Timeline
Approximately 4 weeks
Result

The project.

A website for an award-winning Caribbean travel advisor, built around consultations, group trips and destination weddings.
A CLOSER LOOK

The details.

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